Russell Simmons and his Diamond Empowerment Fund (DEF) raised over 1 million dollars for charity which will help fund two Johannesburg-based colleges, the CIDA City Campus and the African Leadership Academy. The event was MC'd by Tim Dabson of the Diamond Trading Company and attended by the beautiful Flaviana Matata. Flaviana who is also Miss Tanzania pulled in a whopping 58 thousand dollars for DEF during the auction to do a photo shoot, helping Russell and DEF raise over million dollars.
We can't wait to see that one, if it's anything like the one she did for 160 Grams Magazine it's sure to be worth every penny. Russell Simmons has been a leader when it comes to changing the diamond culture and now doing good is becoming the trend for tons companies. Russell reveals “In America there has been a cultural disconnect to diamonds because of where they had come from. But now diamonds can symbolise love and say I’m a giver not a taker. The diamond industry is really helping African communities.”
Props to Russell Simmons and everyone who helped Diamond Empowerment Fund raise over $1,000,000
For more information visit http://www.diamondempowerment.org/
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